The platform is rolling out a new feature that allows them to reduce the volume of AI-made videos appearing in their feeds. This initiative comes as the service announced that it currently hosts over 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale launch. This development comes amid a surge in content created by AI, fueled by new AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for substandard, mass-produced content that is often nonsensical or bizarre.
Our research shows that numerous viewers like content made with AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the option to increase or decrease of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its network labeled as AI-generated. Collectively, over 100 mn pieces of content are added to the service each day, making AI-generated material a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of artificial media they view by opening the “manage topic” option in the platform and picking AI-made media. Other topics that can already be modified under the filter include news, fashion, beauty, and choreography.
Content Labeling and Policies
Its policies mandate creators to tag convincing AI-generated content, and it bans malicious deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the platform will now attach an AI-generated label to content made using its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This measure is intended to stop users from attempting to evade the tagging system.
Responsible AI Funding
The platform is furthermore launching a $2m AI literacy fund for professionals and organizations to create informative material about responsible artificial intelligence. This program will support charitable organizations dedicated to teaching computer science.
Content Safety Approach
The video-sharing app has justified its safety measures, following controversy over proposals to cut jobs for numerous safety staff in the UK. It is planning to eliminate 439 jobs in its user protection team in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official stated that human moderation would continue to be important, but AI can protect employees by removing the most distressing content before it has to be seen by people. TikTok reported a 76% decrease in explicit and harmful content handled by human moderators over the past year due to the use of its AI tools.
It is vital to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is making a difference operate efficiently.”
